Cookie Policy

Cookies are small text files that visited websites save on your device (computer, tablet, smartphone) to store session information, preferences or browsing data. They are sent back to the site on each subsequent visit, or to a different site that recognises them.

Both EU and UK guidance distinguishes cookies by purpose: strictly necessary cookies (essential to the operation of the site, exempt from prior consent under Article 5(3) of the ePrivacy Directive / Regulation 6 PECR), functional cookies (enhancing usability), analytics cookies (measuring use) and marketing/profiling cookies (delivering targeted advertising). Analytics cookies that are non-strictly-anonymous and all marketing cookies require prior, explicit consent.

Similar technologies (web beacons, pixel tags, LocalStorage, device fingerprinting) are treated by law in the same way as cookies and are covered by this policy under the umbrella term "cookies".

adamkey.com uses strictly necessary cookies only. We do not use third-party analytics cookies, profiling cookies, advertising pixels or device fingerprinting.

Cookies set directly by the site are:

• NEXT_LOCALE — first-party functional cookie used to store the selected language (Italian or English) and keep it consistent across pages. Lifetime: 1 year. Without this cookie the multilingual experience degrades.

No other persistent cookies are set by Adam Key. Session cookies may be generated by the hosting platform (Vercel) for technical purposes relating to routing and security; these are also strictly necessary.

Where a feature of the site relies on an external service, third parties may set their own cookies. Currently the only such integration is:

• Google reCAPTCHA — used solely on the contact form to protect it from automated submissions. Google may set technical/functional cookies on its own domains (e.g. google.com, recaptcha.net) and collect interaction information to compute a risk score. Details at policies.google.com/privacy and policies.google.com/terms. These cookies are activated only if reCAPTCHA configuration is enabled: if it is not, the call to the service is skipped and no third-party cookie is set.

We do not currently integrate analytics services (e.g. Google Analytics, Plausible), advertising pixels (e.g. Meta Pixel, LinkedIn Insight, TikTok), marketing-automation tools or third-party embeds (YouTube/Vimeo videos, maps, social embeds). If any such service is added in the future, this policy will be updated and, where required, a consent banner will be shown.

The strictly necessary cookies in section 2 are used on the basis of our legitimate interest in keeping the site working (Article 6(1)(f) GDPR) and are exempt from prior consent under Article 5(3) of the ePrivacy Directive and Regulation 6 of the UK PECR. For this reason the site does not currently display a cookie banner.

The reCAPTCHA third-party cookie is set on the basis of our legitimate interest in protecting the contact form from abuse. Interaction with the form is voluntary: if you do not wish to trigger reCAPTCHA, you can avoid submitting the form and contact us via other channels (direct email, phone).

Regardless of the above, you can disable or delete cookies already installed directly from your browser settings:

• Google Chrome
• Mozilla Firefox
• Apple Safari (macOS / iOS)
• Microsoft Edge
• Opera

Note that disabling strictly necessary cookies may degrade the operation of the site (for example, the language may not be remembered between visits).

The third-party provider Google LLC is established in the United States and processing of data collected via reCAPTCHA may take place outside the European Economic Area and the United Kingdom. The transfer is governed by the EU–US Data Privacy Framework adequacy decision of 10 July 2023, by the UK Adequacy Regulations for the equivalent UK extension, and by the European Commission's Standard Contractual Clauses (Decision 2021/914) together with the UK International Data Transfer Agreement (IDTA) where applicable.

The Controller for data collected through cookies on this site is ADAM KEY LTD (a company incorporated under the laws of England and Wales, registered office 124 City Road, London EC1V 2NX, United Kingdom, VAT no. GB289019079), with the details set out in the Privacy Policy, to which we refer for further information (in particular: categories of data, legal bases, retention, data subject rights).

This cookie policy may be updated at any time to reflect new services activated on the site or regulatory changes. The current version is always available at this URL, with the last-updated date shown above. If cookies subject to consent are later enabled (third-party analytics, profiling), a granular consent banner will be displayed allowing you to accept, reject or customise each category, in line with the Italian DPA guidelines of 8 July 2021 and the UK ICO cookie guidance.

For any question on cookies used on this site write to info@adamkey.com. For general personal-data processing see the Privacy Policy.