07 · GROWTH

Measurable marketing, from click to outcome.

Strategy, execution, measurement. Technical SEO and GEO for the new AI engines, content for qualified traffic, paid media focused on conversion, email automation. Focus on concrete metrics and proper attribution, not vanity metrics.

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SEO & GEO

Visible on Google and in AI engines.

SEO isn't dead, it's changed. Zero-click SERPs, AI overviews, conversational search. We work both on classic SEO (technical, content, link building) and GEO (Generative Engine Optimisation) to increase the chances of being cited by ChatGPT, Perplexity, Gemini, Claude.

Technical audit (Core Web Vitals, crawl, indexing, structured data), data-driven content strategy (topical clusters, real search intent), ethical link building (digital PR, linkable content). No farm-style shortcuts or black-hat techniques: work designed to last.

End-to-end technical SEO — Full Lighthouse + Search Console audit, prioritized fixes, ongoing monitoring. Results in 3-6 months.

GEO ready — Content optimized to be cited by LLMs: clear structure, primary data, citable sources, well-formed FAQs.

Topical authority — Content clusters covering a theme deeply. Google rewards depth, AI rewards structure.

SEO + GEO EXAMPLE

5-10x

B2B editorial ROI

< 30 days

Time-to-first-rank

1:N

Atomic content factor

Owned

Independent audience

CONTENT & SOCIAL

Content tuned to each stage of the journey.

Content marketing doesn't mean 'more blog posts'. It means the right content at the right journey stage: educational for top-of-funnel, comparison for mid, product/case-study for bottom. Distribution on the channels where your audience actually is.

Social media aimed at building community and measurable brand awareness, not at vanity numbers. LinkedIn for B2B, Instagram/TikTok for consumer, YouTube for long-form, newsletter for owned audience.

Editorial calendar — Data-driven editorial plan: topics from SEO + social listening + sales feedback.

Multi-channel distribution — One asset, 10 atomic pieces: LinkedIn post, YouTube video, Instagram carousel, X thread, newsletter.

Influencer & creator — Collab with niche creators (5-50k followers): real engagement, 5x conversion vs mega-influencers.

PAID MEDIA

Budget aligned to ROI.

Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, programmatic. A focused approach: we measure CPL, CAC, LTV, ROAS and allocate budget where it pays. Continuous iteration on creative, audience, landing, driven by data and tests.

Data-driven creative: we test multiple variants, double down on what works, iterate. Dedicated landing pages per campaign, continuous A/B tests, server-side tracking to handle cookie limits.

Search performance — Google Ads keyword strategy + quality score optimization + landing page CRO. -40% CPL, +60% conversion.

Social acquisition — Meta Ads with custom lookalikes on CRM data, high-rotation creative, progressive scaling.

B2B account-based marketing — LinkedIn Ads on account list, content personalized per role + industry, direct sales handoff.

PAID MEDIA FUNNEL

$36

Avg ROI per $1 spent

+30%

Trial → paid with flow

24/7

Automation working

Owned

Your audience, always

EMAIL & AUTOMATION

Email that gets opened.

Email marketing remains one of the channels with the best ROI when done well. We avoid undifferentiated blasts to inactive contacts and work on real segmentation, behaviour-based personalisation, automation flows running 24/7: welcome, nurturing, cart abandonment, win-back, referral.

Lifecycle marketing: right message at the right customer-journey moment. Acquisition → activation → retention → expansion → advocacy. Each stage has its sequence, metrics, goal.

Welcome sequence — 5 emails in first 14 days: educate, show value, first upsell. +30% free-to-paid conversion.

Abandoned cart — 3-step flow (1h, 24h, 72h) with progressive discount, different copy, 15-25% recovery rate.

Premium newsletter — Newsletter as a product, not a channel. Owned audience, no platforms, no changing algorithms.

ANALYTICS & ATTRIBUTION

Understanding what really works.

Without proper attribution, you risk burning budget. With ITP, ATT, goodbye third-party cookies, attribution is harder — and exactly because of that more important. We implement server-side tracking (GTM server, Conversion API), data warehouse (BigQuery, Snowflake), multi-touch attribution modelling.

GA4 configured around your business specifics, not just on defaults. Mixpanel/Amplitude for product analytics, Looker/Tableaufor executive dashboards. A data-driven approach: what works gets scaled, what doesn't gets revised or closed.

Server-side tracking — Meta Conversion API + Google Enhanced Conversion + GTM server. Recover 30-50% of iOS data loss.

Marketing data warehouse — All touchpoints in one place. Custom SQL queries, updated segments, personalized attribution.

Marketing mix modeling — For brands with > €100k/month spend: measure real impact of TV, OOH, digital with statistical modeling.

ATTRIBUTION EXAMPLE

VALUE FOR PEOPLE

Marketing is mainly about measurement.

We avoid promises like 'guaranteed virality' or '10x growth in 30 days'. We measure, iterate, optimise. Marketing that works is methodical: hypothesis, test, data, decisions.

Our job is to bring you customers that generate real value, not just clicks. If a channel doesn't deliver we review it or shut it down; if it delivers, we scale it. Decisions based on data, not on personal preference.

FREQUENTLY ASKED QUESTIONS

What we get asked the most.

Transparency first. If your question isn't here, write to us: we reply within 24h, from a real person.

How long to see SEO results?

3-6 months for first meaningful rankings, 9-12 months to see consolidated business results. SEO is an investment, not advertising. Companies betting on it from the start have huge competitive advantage at 18-24 months vs those only buying paid.

How much does a complete digital marketing strategy cost?

Depends on scope and channels. Audit + strategy: €5-15k one-off. SEO ongoing: €3-8k/month. Paid media management: 10-15% of spend (min €1.5k/month). Content production: €2-6k/month. Complete enterprise setup: €30-80k/month. Always tracked vs ROI, never fixed cost without performance.

What is GEO (Generative Engine Optimization)?

SEO evolution for AI search engines: ChatGPT Search, Perplexity, Gemini, Claude. We optimize content to be cited as authoritative source by LLMs. Structure, primary data, schema markup, authority, distribution: factors differ from Google but overlap. Starting now gives advantage.

Do you manage ad campaigns or do we need our team?

Both options. End-to-end management (strategy + setup + optimization + reporting), or strategic support/audit for internal teams growing without hiring a specialist per channel. Complete transparency: you always have account access, no lock-in.

How do you measure ROI with new tracking limits?

Server-side tracking (Meta Conversion API, Google Enhanced Conversion, GA4 with server-side events), marketing data warehouse, attribution modeling with first-party data. Recover 30-50% of iOS data lost post-ATT. For larger scale, statistical marketing mix modeling.

What's included and what's not?

Included: strategy, execution, campaign management, reporting, continuous optimization, periodic meetings. NOT included: ad spend (always on your account), professional video/photo production (quoted separately if needed), paid software (Semrush, Ahrefs, etc. — better on your account). Absolute transparency.

Want marketing focused on results?

A 30-minute call to understand where you are, what's already working and what could be improved.

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